Glossary Web & HTTP

Meta description and title tag

The title tag and meta description are the page title and summary that search engines often show as the blue headline and the snippet beneath it.

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In more detail

The title comes from the <title> element and the description from <meta name="description">. Aim for titles of about 30 to 60 characters and descriptions of 70 to 160. Search engines truncate by pixel width (about 600 px for desktop titles), so a title of wide letters can be cut early. They may also rewrite either one, especially when the description does not match the query. The description is not a direct ranking factor, but it strongly affects whether people click.

Why it matters

A missing or duplicated description makes the search engine pull a random sentence from the page, and a truncated title can hide the words a searcher was looking for. Each page should have its own.

Example

<title>Subnet Calculator – Hosts, Ranges and Masks</title>
<meta name="description" content="Enter an IP address and prefix to get the network, broadcast address, usable host range and mask. Works for any IPv4 subnet.">

The title is 43 characters and the description 124, both inside the usual limits. Preview the result with the SERP Snippet Preview.

Common confusion

Open Graph tags (og:title, og:description) control previews on social networks, not search results; a page usually needs both.

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