Glossary Finance

Freelance hourly rate

A freelance hourly rate is the price per billable hour needed to cover your target income, expenses, taxes and unpaid time.

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In more detail

Start from what you want to earn, add business expenses (software, equipment, insurance, accounting), and gross it up for taxes, including self-employment tax where it applies: required revenue = (income + expenses) / (1 − tax rate). Then divide by billable hours, not working hours. Admin, sales, invoicing, holidays and sick days are unpaid, so billable hours are often 50–70% of time worked. An employee's salary also hides benefits such as paid leave and employer pension contributions that a freelancer must fund alone.

Why it matters

Dividing a former salary by 2,080 hours is the classic underpricing mistake: it ignores expenses, the employer's share of taxes and every unbilled hour, so the business looks busy but earns less than the old job.

Example

Target income $60,000, expenses $6,000, and a 25% tax reserve:

  • Required revenue: (60,000 + 6,000) / (1 − 0.25) = $88,000
  • Billable time: 48 weeks × 25 hours = 1,200 hours
  • Hourly rate: 88,000 / 1,200 = $73.33
  • Day rate (8 billable hours): $586.67
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